diff --git a/.env.example b/.env.example
index 18f815d..cf39121 100644
--- a/.env.example
+++ b/.env.example
@@ -1 +1,2 @@
 DOMAIN=localhost
+DEMO=false
diff --git a/docker-compose.yml b/docker-compose.yml
index d0d6e44..ee59640 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -6,6 +6,7 @@ services:
     environment:
       - DEBUG=true
       - DOMAIN=${DOMAIN:-localhost}
+      - DEMO=${DEMO:-n}
     volumes:
       - .:/opt/devicehub-django
     ports:
diff --git a/docker/devicehub-django.entrypoint.sh b/docker/devicehub-django.entrypoint.sh
index 68e3760..a8c0351 100644
--- a/docker/devicehub-django.entrypoint.sh
+++ b/docker/devicehub-django.entrypoint.sh
@@ -24,6 +24,9 @@ deploy() {
                 ./manage.py add_institution example-org
                 # TODO: one error on add_user, and you don't add user anymore
                 ./manage.py add_user example-org user@example.org 1234
+                if [ "${DEMO:-}" ]; then
+                        ./manage.py up_snapshots example/snapshots/ user@example.org
+                fi
         fi
 }