diff --git a/authentik/stages/deny/api.py b/authentik/stages/deny/api.py
index 0cda5c214..bdadff749 100644
--- a/authentik/stages/deny/api.py
+++ b/authentik/stages/deny/api.py
@@ -11,7 +11,7 @@ class DenyStageSerializer(StageSerializer):
 
     class Meta:
         model = DenyStage
-        fields = StageSerializer.Meta.fields
+        fields = StageSerializer.Meta.fields + ["deny_message"]
 
 
 class DenyStageViewSet(UsedByMixin, ModelViewSet):
diff --git a/authentik/stages/deny/migrations/0002_denystage_deny_message.py b/authentik/stages/deny/migrations/0002_denystage_deny_message.py
new file mode 100644
index 000000000..0709c1878
--- /dev/null
+++ b/authentik/stages/deny/migrations/0002_denystage_deny_message.py
@@ -0,0 +1,17 @@
+# Generated by Django 4.2.6 on 2023-10-18 09:11
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("authentik_stages_deny", "0001_initial"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="denystage",
+            name="deny_message",
+            field=models.TextField(blank=True, default=""),
+        ),
+    ]
diff --git a/authentik/stages/deny/models.py b/authentik/stages/deny/models.py
index 4aa2e692f..c5ab2c251 100644
--- a/authentik/stages/deny/models.py
+++ b/authentik/stages/deny/models.py
@@ -1,5 +1,5 @@
 """deny stage models"""
-
+from django.db import models
 from django.utils.translation import gettext_lazy as _
 from django.views import View
 from rest_framework.serializers import BaseSerializer
@@ -10,6 +10,8 @@ from authentik.flows.models import Stage
 class DenyStage(Stage):
     """Cancels the current flow."""
 
+    deny_message = models.TextField(blank=True, default="")
+
     @property
     def serializer(self) -> type[BaseSerializer]:
         from authentik.stages.deny.api import DenyStageSerializer
diff --git a/authentik/stages/deny/stage.py b/authentik/stages/deny/stage.py
index 2b38a299e..606f504a1 100644
--- a/authentik/stages/deny/stage.py
+++ b/authentik/stages/deny/stage.py
@@ -2,6 +2,7 @@
 from django.http import HttpRequest, HttpResponse
 
 from authentik.flows.stage import StageView
+from authentik.stages.deny.models import DenyStage
 
 
 class DenyStageView(StageView):
@@ -9,4 +10,6 @@ class DenyStageView(StageView):
 
     def dispatch(self, request: HttpRequest) -> HttpResponse:
         """Cancels the current flow"""
-        return self.executor.stage_invalid()
+        stage: DenyStage = self.executor.current_stage
+        message = self.executor.plan.context.get("deny_message", stage.deny_message)
+        return self.executor.stage_invalid(message)
diff --git a/authentik/stages/deny/tests.py b/authentik/stages/deny/tests.py
index f72b097de..17e9d49bb 100644
--- a/authentik/stages/deny/tests.py
+++ b/authentik/stages/deny/tests.py
@@ -45,3 +45,38 @@ class TestUserDenyStage(FlowTestCase):
         )
 
         self.assertStageResponse(response, self.flow, component="ak-stage-access-denied")
+
+    def test_message_static(self):
+        """Test with a static error message"""
+        self.stage.deny_message = "foo"
+        self.stage.save()
+        plan = FlowPlan(flow_pk=self.flow.pk.hex, bindings=[self.binding], markers=[StageMarker()])
+        session = self.client.session
+        session[SESSION_KEY_PLAN] = plan
+        session.save()
+
+        response = self.client.get(
+            reverse("authentik_api:flow-executor", kwargs={"flow_slug": self.flow.slug})
+        )
+
+        self.assertStageResponse(
+            response, self.flow, component="ak-stage-access-denied", error_message="foo"
+        )
+
+    def test_message_overwrite(self):
+        """Test with an overwritten error message"""
+        self.stage.deny_message = "foo"
+        self.stage.save()
+        plan = FlowPlan(flow_pk=self.flow.pk.hex, bindings=[self.binding], markers=[StageMarker()])
+        plan.context["deny_message"] = "bar"
+        session = self.client.session
+        session[SESSION_KEY_PLAN] = plan
+        session.save()
+
+        response = self.client.get(
+            reverse("authentik_api:flow-executor", kwargs={"flow_slug": self.flow.slug})
+        )
+
+        self.assertStageResponse(
+            response, self.flow, component="ak-stage-access-denied", error_message="bar"
+        )
diff --git a/blueprints/schema.json b/blueprints/schema.json
index 57f624087..ca96a5e16 100644
--- a/blueprints/schema.json
+++ b/blueprints/schema.json
@@ -7009,6 +7009,10 @@
                         ]
                     },
                     "title": "Flow set"
+                },
+                "deny_message": {
+                    "type": "string",
+                    "title": "Deny message"
                 }
             },
             "required": []
diff --git a/schema.yml b/schema.yml
index 219633aa2..a9edeb564 100644
--- a/schema.yml
+++ b/schema.yml
@@ -23909,6 +23909,10 @@ paths:
       operationId: stages_deny_list
       description: DenyStage Viewset
       parameters:
+      - in: query
+        name: deny_message
+        schema:
+          type: string
       - in: query
         name: name
         schema:
@@ -29786,6 +29790,8 @@ components:
           type: array
           items:
             $ref: '#/components/schemas/FlowSet'
+        deny_message:
+          type: string
       required:
       - component
       - meta_model_name
@@ -29804,6 +29810,8 @@ components:
           type: array
           items:
             $ref: '#/components/schemas/FlowSetRequest'
+        deny_message:
+          type: string
       required:
       - name
     Device:
@@ -35997,6 +36005,8 @@ components:
           type: array
           items:
             $ref: '#/components/schemas/FlowSetRequest'
+        deny_message:
+          type: string
     PatchedDockerServiceConnectionRequest:
       type: object
       description: DockerServiceConnection Serializer
diff --git a/web/src/admin/stages/deny/DenyStageForm.ts b/web/src/admin/stages/deny/DenyStageForm.ts
index 929496a78..340e911d2 100644
--- a/web/src/admin/stages/deny/DenyStageForm.ts
+++ b/web/src/admin/stages/deny/DenyStageForm.ts
@@ -39,7 +39,8 @@ export class DenyStageForm extends ModelForm<DenyStage, string> {
     }
 
     renderForm(): TemplateResult {
-        return html` <span>
+        return html`
+            <span>
                 ${msg(
                     "Statically deny the flow. To use this stage effectively, disable *Evaluate when flow is planned* on the respective binding.",
                 )}
@@ -51,6 +52,23 @@ export class DenyStageForm extends ModelForm<DenyStage, string> {
                     class="pf-c-form-control"
                     required
                 />
-            </ak-form-element-horizontal>`;
+            </ak-form-element-horizontal>
+            <ak-form-group .expanded=${true}>
+                <span slot="header"> ${msg("Stage-specific settings")} </span>
+                <div slot="body" class="pf-c-form">
+                    <ak-form-element-horizontal label=${msg("Deny message")} name="denyMessage">
+                        <input
+                            type="text"
+                            value="${ifDefined(this.instance?.denyMessage || "")}"
+                            class="pf-c-form-control"
+                            required
+                        />
+                        <p class="pf-c-form__helper-text">
+                            ${msg("Message shown when this stage is run.")}
+                        </p>
+                    </ak-form-element-horizontal>
+                </div>
+            </ak-form-group>
+        `;
     }
 }
diff --git a/website/docs/flow/context/index.md b/website/docs/flow/context/index.md
index 07b584092..e98e4d30d 100644
--- a/website/docs/flow/context/index.md
+++ b/website/docs/flow/context/index.md
@@ -98,6 +98,16 @@ URL that the form will be submitted to.
 
 Key-value pairs of the data that is included in the form and will be submitted to `url`.
 
+#### Deny stage
+
+##### `deny_message` (string)
+
+:::info
+Requires authentik 2023.10
+:::
+
+Optionally overwrite the deny message shown, has a higher priority than the message configured in the stage.
+
 #### User write stage
 
 ##### `groups` (List of [Group objects](../../user-group/group.md))